Automation is nothing more than delegation to a computer. Automation and delegation are not mutually exclusive business strategies; it is possible for business owners to delegate repetitive and unproductive tasks without outsourcing them. In fact, delegating work this way allows business owners more time for strategic planning and thinking outside the box. That is because automation frees up time for more important tasks like marketing, planning, and building business relationships.
If automation is so great, then why isn’t everyone doing it?
Good question, the usual suspect is that it is hard to focus on building the business and not working in it. We get distracted by all of those boring and repetitive tasks and by the time the day ends, we are exhausted and worn out. Precisely the condition we are trying to avoid. It keeps us from taking a moment to think of who and not how the work will be completed. An idea proposed by Dan Sullivan and Benjamin Hardy propose in their book “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork”, which suggests that you limit your potential by thinking only of how you the business owner can accomplish something.
The benefit of delegating this work to a computer is that we are in an age where there are few tasks that the computer can’t do. From sending emails to chatbots that can answer your customers’ questions, there seems to be an app for anything. For example, if a business owner needed to send out marketing emails every week (as many business owners do), this can be automated using email marketing services such as MailChimp. Even better is that they could schedule a few months worth of emails, thereby simplifying the process and making sure the emails go out on time.
Need Help?
The goal of automation is to use the power of technology to enable businesses to be more productive. Let technology handle the dull work that it excels at and free you to do your best work. Start asking yourself whenever you work on a task if a computer could do it. If the answer is “yes,” then start looking for that everyday automation that can handle it. If you need help in this process, then reach out to me at 207-740-5709 or email me at wwade@dirigosoftwaresolutions.com. I have years of experience helping businesses to find these everyday automations and I know I can help you as well.
